Last year at this time, whether you knew it or not, the survival of this company was on the line. I look at the faces in this room who have given their all to this tenuous recovery, and I say, prepare to take a great leap forward. Prepare to swim the English channel and drown in champagne. There are six weekends between now and the pitch. We are going to spend them all here. We are going to celebrate Christmas here. We are going to ring in the New Year, together. And in the end, we will represent Jaguar, and it will be worth it. Every agency on Madison Avenue is defined by moment they got their car. When we we land Jaguar, the world will know we’ve arrived.
donald draper, mad men